Selling ads online made fast, simple and sexy
Julia Krysztofiak-Szopa
The huge online marketing industry has changed our basic way of thinking about advertising per se. They come up with bigger and bigger billboards, expandables, page takeovers or so-called contextual ad matching by fancy AI algorithms, meanwhile requiring clients to be familiar with vast complex terminology of CPMs, CPCs, CPAs, cappings, etc.
Selling ads online is a common business model for a big number of Internet projects. That's why the industry is so healthy - online media have to hire the sales people and clients have to hire the specialists who understand all the Internet marketing blah-blah-blah.
In AdTaily we believe that advertising on the Web should get back to its roots. Apart from anything else, it's a bit like sex: it should be free, you should be able to do it with anyone and it should be safe! That's why we came up with an ultra-simple self-service tool that lets online publishers sell ads directly on their websites. We're deeply convinced that the future of online advertising consists in crowdsourcing the sales and reducing the number of middlemen.
